Fish Harder. Get Hit On!
Tournament-proven soft plastics, fish attractants, jigs and fishing gear built for anglers who want more action on the water.
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Whether you're dialing in forward-facing sonar, adding scent to your presentation, or building the perfect jig setup, start here.
Soft Plastics
Split tails, FFS jerk shads, ribbon worms and more.
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Fish Attractants
Wax, liquid scent and proven formulas for multiple species.
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Jigs & Hooks
Pro jigs, stinger hooks and tackle built for the bite.
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Gear & More
Kits, collections, apparel, hats and Lure Lipstick gear.
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Meet The FFS Jerk Shad.
Designed for anglers who need a precise, natural presentation when fish are following on forward-facing sonar. The Lure Lipstick FFS Jerk Shad gives you another weapon when pressured fish need a reason to commit.
Built To Catch Fish
From tournament days to everyday fishing, Lure Lipstick products are made to spend time in the water — not on the shelf.
Anglers Are Getting Hit On
We can tell you what makes Lure Lipstick different, but we'd rather let the anglers using it on the water tell you themselves.
Awesome custom hand made products! The fish can't resist them! Very well built local company that will take time to help you put more fish in the box.
I have spent lots of time fishing the Great Lakes and the rivers that join them. The custom painted variations of the baits can answer the call in all kinds of conditions.
Lure Lipstick is miles ahead of the competition. The infused custom ribbon worms are just as good as live bait and last a lot longer!
Excellent products. Great colors along with affordable prices. Best walleye and bass baits around. Tight lines everyone!
The best soft plastics on the market. The most amazing hand painted split tail minnows walleye just love!
Attention to detail makes all the difference. You won't find a better plastic or scent on the market. Huge selection that can't be beat.
Ready to see what they're talking about?
Shop Lure LipstickMake Them Commit.
Lure Lipstick fish attractants are designed to enhance your presentation with natural scent and help keep fish interested longer. Available in convenient wax and liquid formulas.
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Proudly Made In The USA
Lure Lipstick is built around fishing, innovation and products made for anglers who expect their tackle to perform when the bite matters.
Sport Show Season
See the products, talk fishing, and meet Lure Lipstick in person at upcoming fishing and outdoor shows.
Ready To Get Hit On?
Explore the full lineup of Lure Lipstick soft plastics, attractants, jigs, kits and gear.
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